Consumers' purchase behaviour and green marketing: A synthesis, review and agenda
AP Sharma - International Journal of Consumer Studies, 2021 - Wiley Online Library
The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …
purchase behaviour of consumers towards green products. A total of 232 studies have been …
Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research
Abstract The International Journal of Consumer Studies (IJCS) is a distinguished 45‐year‐
old peer‐reviewed international journal in the field of multidisciplinary consumer research …
old peer‐reviewed international journal in the field of multidisciplinary consumer research …
[HTML][HTML] Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Consumers' increased knowledge and awareness of environmental issues have not
translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon …
translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon …
“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature
RM Dangelico, D Vocalelli - Journal of Cleaner production, 2017 - Elsevier
Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …
political agenda and has been recognized as a key driver of innovation. As a result, the …
Key strategies, resources, and capabilities for implementing circular economy in industrial small and medium enterprises
Small and medium enterprises (SMEs) are key actors in the implementation of the circular
economy (CE) concept as a basis for creating sustainable societies. Thus, the main …
economy (CE) concept as a basis for creating sustainable societies. Thus, the main …
Antecedents to green buying behaviour: a study on consumers in an emerging economy
A Khare - Marketing Intelligence & Planning, 2015 - emerald.com
Purpose–The purpose of this paper is to examine influence of past environmental attitudes,
social and personal environmental norms, social influence, and green self-identity on Indian …
social and personal environmental norms, social influence, and green self-identity on Indian …
Exploring consumers' purchase intention towards green products in an emerging market: The role of consumers' perceived readiness
Consumers' awareness of green products has increased in the last few years, but studies
show that the demand for green products has been stagnant. The purpose of this study is to …
show that the demand for green products has been stagnant. The purpose of this study is to …
A framework identifying the gaps between customers' expectations and their perceptions in green products
SC Tseng, SW Hung - Journal of cleaner production, 2013 - Elsevier
Much research about green product development and marketing has been proposed due to
consumers' awareness of environmental protection and the international severe …
consumers' awareness of environmental protection and the international severe …
Consumers' behavior concerning sustainable packaging: An exploratory study on Romanian consumers
The paper analyzes the Romanian consumer's behavior concerning sustainable packaging
through quantitative research among 268 consumers. The aim of the study is to determine …
through quantitative research among 268 consumers. The aim of the study is to determine …
Green marketing to gen Z consumers in China: Examining the mediating factors of an eco-label–informed purchase
Although China has enjoyed great economic growth in the past several years,
environmental problems have not attracted enough attention, especially for the young …
environmental problems have not attracted enough attention, especially for the young …