The electroencephalography (EEG) sensor has become a prominent sensor in the study of
brain activity. Its applications extend from research studies to medical applications. This …

Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

This literature review surveys research papers that focused on the use of
Electroencephalography (EEG) to study the impact of different factors in consumer behavior …

Purpose The purpose of this paper is to represent a pilot study which aims to explore the
attention to sponsorship variable by assessing the level of congruence linked to both the …

Neuromarketing is thestudy of the human brain's response towards commercial, brands and
other marketing stimuli. The experimental protocol consists of four categories of …

Non-governmental charities operate in a competitive market and survive with funding from
membership fees and donations from supporters. Knowing and motivating potential donors …