The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Augmented reality (AR) and virtual reality (VR) have emerged as transformative
technologies, revolutionizing the way tourists engage with hospitality service providers. A …

The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

We propose metaverse as a medium for customer brand active engagement and for
stimulating the purchase intentions towards a brand in real world. The participants recruited …

The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, resha** consumer …