[HTML][HTML] From CRM to social CRM: A bibliometric review and research agenda for consumer research
R Perez-Vega, P Hopkinson, A Singhal… - Journal of Business …, 2022 - Elsevier
Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …
of customer management gathered momentum in the mid-1980 s and early 1990s. The …
Customer relationship management research in hospitality industry: a review and classification
This study reviews research articles published in the area of Customer Relationship
Management (CRM) in the hospitality industry. The aim of this article is to systematically …
Management (CRM) in the hospitality industry. The aim of this article is to systematically …
Trends and patterns in digital marketing research: bibliometric analysis
In today's digital era, the importance of digital marketing has increased from one year to
another as a way of providing novel properties for informing, engaging, and selling services …
another as a way of providing novel properties for informing, engaging, and selling services …
Knowledge management in improving business process: an interpretative framework for successful implementation of AI–CRM–KM system in organizations
S Chatterjee, SK Ghosh, R Chaudhuri - … Process Management Journal, 2020 - emerald.com
Purpose The purpose of this paper is to identify the critical success factors (CSFs) for AI-
integrated CRM system for better knowledge management (KM) in organizations to improve …
integrated CRM system for better knowledge management (KM) in organizations to improve …
Fostering Corporate Entrepreneurship with the use of social media tools
The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …
Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework
Purpose Today, social media is counted as an integral part of marketing strategies, which
has led to a paradigm change in this field. As reported, social media marketing has been …
has led to a paradigm change in this field. As reported, social media marketing has been …
An integrated framework of change management for social CRM implementation
Abstract Social Customer Relationship Management (CRM) is a new paradigm in e-
business environment that enables businesses to collaboratively manage customer …
business environment that enables businesses to collaboratively manage customer …
Customer values and patronage intention in social media networks: mediating role of perceived usefulness
Purpose This paper aims to validates a framework using the Uses and Gratifications Theory
(UGT) to study the effect of values, ie Functional Value (FV), Social Value (SV), Emotional …
(UGT) to study the effect of values, ie Functional Value (FV), Social Value (SV), Emotional …
The core components and types of CRM
HA Al-Homery, H Asharai… - Pakistan Journal of …, 2019 - journals.internationalrasd.org
This paper highlights the influence of knowledge on the customer relationship as the fourth
core component of the CRM components which are technology, people and business …
core component of the CRM components which are technology, people and business …
Evidence-based knowledge management: a topic modeling analysis of research on knowledge management and analytics
Purpose Organizations widely adopt knowledge management (KM) to develop and promote
technologies and improve business effectiveness. Analytics can aid in KM, further …
technologies and improve business effectiveness. Analytics can aid in KM, further …