Modern day store brands (SB) or private labels (PL), now also popularly called private
brands, are brands generally owned and marketed by retailers. They have been active on …

Co-production and active participation of the consumers are considered to have enhanced
the value co-creation activities that would ensure business benefits of a firm. The marketing …

Crowdfunding is an online method of fundraising from a large audience. Digital Word of
Mouth (DWOM) via social media has become a popular promotion platform for crowdfunding …

Purpose Consumers consider retailers' standard private labels (PLs) as relevant choices,
compared to national brands (NBs), and their demand for private label products has …

In crowdsourcing communities, individuals play an influential role in areas such as new
business ideas, product development, and service improvement. For a company seeking to …

Online crowdsourcing contests are a nascent but rapidly growing method among marketers
and retailers to generate and solicit creative ideas. In two studies–a dynamic model with …

Cam** experiences have long been regarded as transformative, fostering not only a
connection to the natural environment but also intricate social dynamics among participants …

Extensive research has examined the implications of the Sense of Feeling Old (SOFO)
among older adults, revealing that it often diminishes their consumption of innovative or …

SHANG, X., LIU, X., XIONG, G., CHENG, C., MA, Y., NYBERG, TR (2013), Social
Manufacturing Cloud Service Platform for the Mass Customization in Apparel Industry …

Purpose This paper aims to investigate textual characteristics of customer reviews that
motivate companies to respond (sentiment negativity and sentiment deviation) and how …