Instagram is a popular social media platform. Its ability to convey feelings through
photographs has become a valuable communication tool for tourism destination branding …

Instagram has become a popular channel to create travel inspiration, arouse interest in a
destination, and act as electronic word-of-mouth, leading to the growth of travel influencers …

Purpose This study aims to explore the visual social media (SM)(Instagram) communication
and the visual characteristics of smart tourism destination (STD) communication from …

Collecting and analyzing online tourist reviews on destinations is important for sustainable
tourism. These analyses can give insight into the extent to which natural and cultural assets …

The aim of this study is to determine whether a “slow tourism” image, coupled with value co-
creation, can help develop sustainable tourist destinations. The study adapts a “slow …

Social media has become a basic source of information for visitors and its capacity to
generate interest in touristic destinations gains relevance. This paper identifies elements …

The study of tourism marketing communication is an important aspect that contributes to the
understanding of how destinations and locals are portrayed. Through the so-called circle of …

Social Media has become an important marketing tool for destinations due to its easy
access, ability to reach broad audiences and capacity to act as a form of eWOM. Instagram …

Purpose The manuscript aims to introduce the managerial practice of content recycling–that
is, a firm's recycling of its posts on social media platforms. I define and distinguish the …

Social media is an important tool for tourism destination promotion. The usage and the
contents published on these platforms have an important role in visitors' decision-making …