Event study methodology in the marketing literature: an overview
Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
Metaverse: How to approach its challenges from a BISE perspective
In 2009, the former BISE Editor-in-Chief Ulrich Buhl and his colleague Robert Winter
described what happened with the development of the concept of ''virtualization''from their …
described what happened with the development of the concept of ''virtualization''from their …
Effect of blockchain technology initiatives on firms' market value
Despite blockchain's potential to transform corporations by providing new ways of
organizing business processes and handling information, extant research pays inadequate …
organizing business processes and handling information, extant research pays inadequate …
Role of substantive and rhetorical signals in the market reaction to announcements on AI adoption: A configurational study
How do shareholders respond to technologies hyped in general discourse, eg, artificial
intelligence (AI), if a common understanding is lacking and the technologies are still …
intelligence (AI), if a common understanding is lacking and the technologies are still …
The impacts of supply chain finance initiatives on firm risk: evidence from service providers listed in the US
Purpose This study empirically investigates how supply chain finance (SCF) initiatives
together with different firm capabilities and resources (ie information technology (IT) …
together with different firm capabilities and resources (ie information technology (IT) …
Should firms invest in social commerce? An integrative perspective
Integrating resource-based view and opportunity–motivation–ability framework, we theorize
that social commerce represents firms' opportunity to access valuable social media …
that social commerce represents firms' opportunity to access valuable social media …
Technology investment decision-making under uncertainty
Innovations involving information technology (IT) provide potentially valuable investment
opportunities for industry and government organizations. Significant uncertainties are …
opportunities for industry and government organizations. Significant uncertainties are …
Abnormal returns to artificial intelligence patent infringement litigations
Artificial intelligence (AI) has become an important driver of economic growth and
innovation. With rapid advances in AI, firms have a strategic opportunity to re-envision the …
innovation. With rapid advances in AI, firms have a strategic opportunity to re-envision the …
[PDF][PDF] Factors affecting users' intention to use social networking sites: A mediating role of social networking satisfaction
This research is aimed to identify factors affecting users' Intention to Use (ITU) Social
Networking Sites (SNSs) with moderating role of social networking satisfaction. There are …
Networking Sites (SNSs) with moderating role of social networking satisfaction. There are …
Financial returns to firms' communication actions on firm-initiated social media: Evidence from Facebook business pages
The primary goal of this study is to investigate the financial returns to firms' communication
actions on a firm-initiated social media platform by focusing on Facebook Business pages …
actions on a firm-initiated social media platform by focusing on Facebook Business pages …