As a consequence of globalisation, the marketing of places has grown in importance as
countries, regions and individual destinations compete with one another to attract …

This paper reviews the concept of place brand identity within the supply side aspect of place
branding. With no widely accepted model of place brand identity, the paper proposes a new …

Despite the significance of destination branding in both academia and industry, literature on
its conceptual development is limited. The current study aims to develop and test a …

The paper introduces the concept of customer-based brand equity and applies it to a
destination. The theoretically proposed and empirically verified model complements …

As tourism destinations become more substitutable due to increasing competition in global
tourism markets, destination personality is seen as a viable metaphor for building …

In different parts of the world branding of countries, cities, and tourist resorts has occurred by
applying branding models and procedures made for a single company's products. However …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …

Managing a destination brand presents many challenges, and this paper opens by briefly
reviewing the destination brand management context. It focuses particularly on the political …

This study examines the impacts of destination personality and image on individuals'
attitudes and visiting intentions. Based on a sample of 173 Canadians, the study …

Building a destination brand presents many challenges, and this paper critically explores
Tourism New Zealand's (TNZ) creation of the '100% Pure New Zealand'brand. Launched …