Purpose The study aims to examine the conceptualization of online abuse (OA) and
identifies theories, countries of research, top-cited articles, methodologies, antecedents …

In the popular imagination sex sells. Yet, marketing theory has relatively little to say about
sexuality per se. Drawing on Žižek's metaphor of critical theory as 'short-circuiting'the …

Feminized sexual consumption has gained increasing legitimacy in the marketplace.
Despite calls for critical, feminist perspectives, extant research in marketing continues to …

Stigma is a discrediting attribute that emerges in social interactions, playing different roles in
different contexts. Several fields (eg, sociology and psychology) have dedicated special …

The purpose of this paper is to explore how gay men manage their identities both within and
outside the gay community by drawing on post-gay discourses, which surmise stigma …

Despite some marketing researchers claiming the existence of a large body of literature on
sexuality within the field, women's sexual practices remain a blind spot of marketing …

Purpose This research aims to understand the determinants of consumers' behaviour and
motivations to buy taboo items online. Two theoretical lenses, theories of psychological …

Sexual play may offer an escape from everyday stress. As the consumer culture has
extended into our bedrooms, escapism through sexual play can be regarded as an affective …

In this chapter we revisit the three areas of particular lacunae in marketing feminist
scholarship that Pauline Maclaran identified in 2015: intersectionality and identity, the …

Background The current study addresses the issue of societal stigma attached to mental
health issues of college students, which strongly suppress their attempts at help-seeking …