More and more tourists are sharing their experiences on their social media through a
combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on …

Purpose In today's fast-paced and interconnected market, companies must adapt to the
evolving demands of their customers. Therefore, it is essential to examine the impact of …

On social media, brand-generated photos enable firms to communicate information about
their products. The present research investigates the effect of social presence cues in …

The evolution of Information and Communication Technologies (ICT) has changed the way
we communicate. Access to the Internet and social networks has even changed the way we …

In recent years, the design market in China for household products has seen a surge in
scale and speed. This shift has taken place from a decoration market to a design market …

In the digital era, the reservation and purchase of tourist services online have increased,
with factors such as images playing a crucial role in consumers' decision-making when …

Emerging technologies enable the refocusing of communication and interaction strategies
with clients and users through significant innovations, such as the use of 360 videos and …

Purpose: This study was conducted to investigate the factors that impact guests' choice of
star-rated hotels in Ghana. Design/Methodology/Approach: A survey and questionnaire …

The primary objective of this research is to undertake an empirical investigation of the
overall influence of online reviews on hotel booking intentions within the context of …

Purpose: This study aims to analyze the dominant trends in color and composition within
aesthetic photography on Instagram and explore their influence on user interaction …