The failure rate of restaurants is high in many countries, primarily because of the complex
relationships between services and customers. Therefore, improving restaurant customer …

As recent years have seen a growing interest in integrating consumer and sensory science,
this paper aims at presenting a systematic literature review of empirical studies investigating …

Given the unprecedented reach of social media, firms are increasingly relying on it as a
channel for marketing communication. The objective of this study is to examine the effect of …

Consumer surveys revealed positive attitudes towards organic wine in large consumer
segments. Health, environmental and quality benefits were stated most often as drivers for …

We tested the hypothesis that individuals may act differently when buying a bottle of wine for
themselves than they do when buying wine as a gift. Using a between-subject design, we …

The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the
object of a lively debate. As a matter of fact, in recent decades, the shift of consumption …

The current paper explored young adult wine drinkers' willingness to pay (WTP) for three
sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate …

Chardonnay is one of the oldest and most widely distributed wine grape cultivars and is of
commercial importance for the world's wine-producing nations. It is an extremely flexible …

Purpose–The purpose of this paper is to analyse the “region-of-origin” effect in the purchase
of cava, a sparkling wine. Cava is a multiregional designation of origin: although it is a …

Sustainable wine is an important emergent wine category for which there is limited research
on levels of consumer engagement and the multifaceted drivers of that engagement. Here, I …