Purpose Based on the stimulus-organism-response theory, this research constructs the
influence of the stimulus factors of the live-streaming shop** environment on consumers' …

The games as a service model have enabled game developers to reach worldwide
audiences and regard games as services rather than products, opening up new avenues to …

The current study investigates the motivation to explore the expansive possibilities online
games provide for identity development, in addition to the widely studied gaming …

Purpose Avatars are known to be influential in gaming communication. However, little is
known about how avatar attractiveness and customization impact online gamers' flow, ie, the …

Purpose The engagement–addiction dilemma has been commonly observed in the
information technology (IT) industry. However, this issue has received limited research …

Casual videogames (CVGs), played on smartphones, are becoming increasingly popular,
especially among females and adults. Whereas the addictive potential of online (computer) …

Purpose Online games are popular electronic commerce platforms in which gamers use
avatars to interact with others. Avatar identification (the extent to which gamers regard …

Purpose In the complex ecosystem of mobile applications multiple factors have been used to
explain users' behavior, without though focusing on how different combinations of variables …

Online games are known for fulfilling computer users' various needs. However, little is
known about whether real-world need satisfaction (not gaming satisfaction) motivates users …

Past research has identified some positive impacts of game escapism, but has not explored
what drives gamers to escape into games. Research filling this gap will provide game …