Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
Omnichannel retailing strategy: a systematic review
A Asmare, S Zewdie - … Review of Retail, Distribution and Consumer …, 2022 - Taylor & Francis
Technological advances and continued digitization are having a powerful impact on
consumer behaviour, market development, and business-consumer interactions …
consumer behaviour, market development, and business-consumer interactions …
Marketing innovation: a systematic review
This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …
implementation of new marketing practices involving significant changes in the design …
The digitalization of retailing: an exploratory framework
Purpose–Digitalization denotes an on-going transformation of great importance for the retail
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …
sector. The purpose of this paper is to analyse the phenomenon of the digitalization of …
Channel design to enrich customers' shop** experiences: synchronizing clicks with bricks in an omni-channel perspective-the Direct Optic case
Purpose The purpose of this research is two-fold:(1) to investigate the challenges e-tailers
are confronted with when synchronizing clicks with bricks into an omni-channel perspective …
are confronted with when synchronizing clicks with bricks into an omni-channel perspective …
A quantitative performance management framework for assessing omnichannel retail supply chains
This study proposes a performance management framework with a roadmap to success and
evaluates successful retailers. We provide comparative analysis of brick-and-mortar versus …
evaluates successful retailers. We provide comparative analysis of brick-and-mortar versus …
Build touchpoints and they will come: transitioning to omnichannel retailing
Purpose The purpose of this paper is to provide an analysis of a major retailer's transition to
omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the …
omnichannel retailing (OCR) from an existing multichannel retailing (MCR) base. Using the …
The omni-channel approach: a utopia for companies?
There has been a shift towards providing a seamless consumer journey experience in the
retail industry, resulting from a customer-centric approach. In the new paradigm, channels …
retail industry, resulting from a customer-centric approach. In the new paradigm, channels …
[HTML][HTML] Insight is power: Understanding the terms of the consumer-firm data exchange
As online and digital transformations disrupt their business, retailers are aware of the crucial
role of collecting, analyzing, and translating consumer data into competitive advantages …
role of collecting, analyzing, and translating consumer data into competitive advantages …
Marketing performance and factors influencing farmers choice for agricultural output marketing channels: the case of garden pea (Pisum sativum) in India
Agriculture is the backbone of Indian economy and farmers play significant role in sustaining
the sector. However, farmers face several challenges such as poor market access and …
the sector. However, farmers face several challenges such as poor market access and …
[HTML][HTML] Understanding B2B customer journeys for complex digital services: The case of cloud computing
Cloud computing services represent a rapidly growing business-to-business (B2B) market,
but managers lack guidance on managing the customer journey for these complex digital …
but managers lack guidance on managing the customer journey for these complex digital …