Message framing plays an important role in advertising strategies and has been studied
from various perspectives in different behavioral researches. In this study Event Rated …

Nowadays, the international community is becoming increasingly concerned about the
sustainable utilization of natural resources. In order to protect the environment and reward …

This event-related potential (ERP) study examined the effect of congruent emotional context
on the processing of subsequent emotional words during discourse comprehension. We …

The assessment of personality is crucial not only for scientific inquiries but also for real-world
applications such as personnel selection. In this article, we propose and validate a novel …

Past studies showed that metaphoric expressions (eg,“she was cold to him”) require more
cognitive-neural effort than literal paraphrases (eg,“she was indifferent to him”). In event …

In the past, teaching assistants always focused on the physical environment and actions,
resulting in a lot of carbon emissions and material waste. This paper discusses the online …

This study examined the effect of emotional context on the semantic memory of subsequent
emotional words during discourse comprehension in two eye-tracking experiments. Four …

Extraverts and introverts show different preferences for humor regarding different humor
types. However, few studies focused on the neurological underpinnings of the connection …

Introduction: Delving into the prominent role of emotions and senses in the realm of
language is not something new in the field. Thereupon, the newly developed notion of …

This study mainly discusses the influence of feedback type and feedback valence on self-
deception. Experiment 1 uses prospective paradigm to explore the influence of different …