Social media influencer marketing: A systematic review, integrative framework and future research agenda
Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …
Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of digital influencers in Pakistan
Purpose The purpose of this study is to present a complete framework that defines the link
between choices and decision criteria based on existing research on digital influencers (DIs) …
between choices and decision criteria based on existing research on digital influencers (DIs) …
Effects of human versus virtual human influencers on the appearance anxiety of social media users
F Deng, X Jiang - Journal of Retailing and Consumer Services, 2023 - Elsevier
The association between social media use and an individual's appearance dissatisfaction
has generated broad scholarly interests. This study explored the specific appearance …
has generated broad scholarly interests. This study explored the specific appearance …
When less is more: the impact of macro and micro social media influencers' disclosure
There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …
endorsing products. Further, recent policy regulations are requiring social media influencers …
'You really are a great big sister'–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy
The unprecedented interactivity of social media has empowered social media influencers to
develop close relationships with their followers, and such relationships carry important …
develop close relationships with their followers, and such relationships carry important …
A systematic review of emoji: Current research and future perspectives
Q Bai, Q Dan, Z Mu, M Yang - Frontiers in psychology, 2019 - frontiersin.org
A growing body of research explores emoji, which are visual symbols in computer mediated
communication (CMC). In the 20 years since the first set of emoji was released, research on …
communication (CMC). In the 20 years since the first set of emoji was released, research on …
More trust in fewer followers: Diverging effects of popularity metrics and green orientation social media influencers
Digital marketing campaigns increasingly utilize social media influencers. Research in
influencer marketing has investigated popularity metrics but found conflicting results on how …
influencer marketing has investigated popularity metrics but found conflicting results on how …
The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands
This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …
media content (aesthetic experience vs promotion) influences consumer engagement in …