Customer loyalty: a review and future directions with a special focus on the hospitality industry
Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …
customer loyalty and identifies some emerging issues that play an important role in it. As a …
Customer experiences in the age of artificial intelligence
Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …
Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees
High employee turnover has been a concern of the hotel practitioners and academics.
Previous research more focused on reducing employee turnover by improving economic …
Previous research more focused on reducing employee turnover by improving economic …
Mobile shopper marketing: Key issues, current insights, and future research avenues
The intersection of mobile marketing and shopper marketing, known as mobile shopper
marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the …
marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the …
[PDF][PDF] A systematic literature review of brand commitment: Definitions, perspectives and dimensions
Although the relevance of consumer brand commitment is well recognized in the marketing
literature, the multiple definitions, dimensions and conceptual approaches to the construct …
literature, the multiple definitions, dimensions and conceptual approaches to the construct …
The customer engagement ecosystem
Consumer engagement has been widely discussed in both the academic and practitioner
literature, but there is no consensus about its meaning, what phenomena constitute …
literature, but there is no consensus about its meaning, what phenomena constitute …
Exploring customer experience, commitment, and engagement behaviours
The creation of strong customer experiences is a pivotal topic in the services marketing field,
as customer experience (CX) has repeatedly been associated with customer commitment …
as customer experience (CX) has repeatedly been associated with customer commitment …
The interplay of customer experience and commitment
The interplay of customer experience and commitment | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search The interplay …
Case studies Expert Briefings Open Access Publish with us Advanced search The interplay …
Creating customer loyalty in online brand communities
Online social networking sites (SNSs) has become one of the most popular activities for
people accessing the Internet. In this regard, many Businesses create their online brand …
people accessing the Internet. In this regard, many Businesses create their online brand …
Interpreting social identity in online brand communities: Considering posters and lurkers
This study investigates the psychological effects of social identity on both posters and lurkers
in online brand communities (OBCs). The results reveal the intermediate mechanisms …
in online brand communities (OBCs). The results reveal the intermediate mechanisms …