Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

The revolution in information availability and the advances in novel interaction technologies
have ushered in two major shifts that call into question the traditional assumptions of buyer …

Purpose The purpose of this paper is to consolidate the servitization knowledge base from
an organizational change perspective, identifying developed, develo** and undeveloped …

This study explores how a platform approach facilitates the implementation of advanced
service offerings in manufacturing firms. Understanding servitization through a platform …

Profiting from the benefits of smart products connected through the Internet of Things (IoT)
could disrupt business models and has the potential to foster a circular economy by …

This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …

The present study analyzes how a product manufacturer alters its strategic capabilities to
become a smart solution provider by employing its dynamic capabilities. We scrutinize how …

By representing the servitization of three leading corporations via a strategy map, this
multiple-case study discusses how the strategic logic of servitization can be explained by …

Purpose The purpose of this paper is to craft a future research agenda to advance smart
service research and practice. Smart services are delivered to or via intelligent objects that …

Purpose–This article aims to investigate the nature and characteristics of business model
elements required for successful service innovation. The authors examine which unique …