Uncorking opportunities: a bibliometric review of wine marketing literature

S Bhardwaj, R Chopra, ECX Aw - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose The wine market has witnessed intensified competition across all aspects.
However, there is a limited systematic assessment of wine marketing literature. This study …

Understanding eWinetourism practices of European and North America wineries

C Haller, L Thach, J Olsen - Gastronomy and Tourism, 2020 - ingentaconnect.com
This research study introduces a definition for eWineTourism (eWT) and a new PIAB
(purpose, ICTs, activities, benefits) conceptual model to analyze eWT. It also presents the …

Craft breweries and tourism best practices across the life cycle

A Dunn, M Wickham - Case Studies in the Beer Sector, 2021 - Elsevier
Craft brewers seeking to penetrate the crowded beer market adopted tourism practices such
as brewery tours, tasting bars, and participated in festivals to build brand awareness and …