Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis
Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …
marketing research in small and medium enterprises (SMEs). The study examines papers …
Demystifying customer engagement in B2B markets
Purpose The increased digital interactions in the B2B industry have enhanced the
importance of customer engagement as a measure of firm performance. This study aims to …
importance of customer engagement as a measure of firm performance. This study aims to …
Transparency and trust in cargo claims: microenterprises selling internationally on a peer-to-peer platform
Purpose The purpose of this study is to determine the factors that impact the trust of
microenterprises in online selling platforms and cargo carriers and examine the …
microenterprises in online selling platforms and cargo carriers and examine the …
An interactive service recovery framework combining demand and supply approaches
The ability of a business to engage in service recovery should not be restricted by the type of
business model or its pre-dominant service delivery methods. Using a mixed method …
business model or its pre-dominant service delivery methods. Using a mixed method …
Empowerment of cross-border e-commerce platforms for small and medium-sized enterprises: evidence from China
Z Fan, Y Wang, Z Ying - Journal of Business-to-Business Marketing, 2023 - Taylor & Francis
Purpose Although the important role of cross-border e-commerce platforms in supporting
small and medium-sized enterprises (SMEs) has continuously attracted scholarly attention …
small and medium-sized enterprises (SMEs) has continuously attracted scholarly attention …
Sustainable marketing management: Using bibliographic coupling to review the state-of-the-art and identify future research prospects
Purpose The abundance of research in the field of sustainable marketing management
necessitates a comprehensively integrated knowledge about the topic. This study aims to …
necessitates a comprehensively integrated knowledge about the topic. This study aims to …
Years of education and research driven in sustainable architecture: Where do we stand and where do we go?
W Sheta - Archnet-IJAR: International Journal of Architectural …, 2024 - emerald.com
Purpose The purpose of this study is to give an informative map of sustainable architectural
education by focusing on publishing trends, prominent publications, prolific contributors …
education by focusing on publishing trends, prominent publications, prolific contributors …
Integrating CSR and business strategy into social innovation: Insights from Taiwan's cultural and creative industries
CH Liu, YC Huang - Journal of Business-to-Business Marketing, 2024 - Taylor & Francis
Design/methodology/approach This study's contributions lie in the use of multiple methods
and data collected from develo** industries from cultural and creative industries in …
and data collected from develo** industries from cultural and creative industries in …
Corporate sustainability and performance: a bibliometric review for two decades
Purpose Over the past years, business strategies have been designed to improve 'firms'
financial and non-financial performances and achieve sustainable development, leading to …
financial and non-financial performances and achieve sustainable development, leading to …
Higher education intellectual performance, social network, and strategies during the pandemic: A bibliometric approach to online mathematics education
T Hasumi, MS Chiu - Crafting the Future of International Higher Education …, 2023 - Springer
The recent COVID-19 pandemic raises challenges and opportunities for higher education
researchers worldwide in both research and teaching. As a core curriculum, mathematics …
researchers worldwide in both research and teaching. As a core curriculum, mathematics …