Reducing sweetness expectation in milk tea by crossmodal visuo-auditory interaction

X Lin, Y Liu, J Huang - Appetite, 2024 - Elsevier
In the realm of healthy dietary choices about reducing sweetness perception, the exploration
of crossmodal effects stands as a frequently employed approach. Both music and color can …

[HTML][HTML] Tasting in tune: The influence of music on taste evaluation under visual masking conditions

D Guedes, M Prada, MV Garrido - Food Quality and Preference, 2025 - Elsevier
This study investigates the effect of music on the evaluation of drinks presented unmasked
(in open cups) or masked (in closed cups with opaque lids). Participants tasted five drink …

Pandangan Gen Z terhadap live music yang menambah minat konsumen coffee shop di Kota Solo

MAF Roziq, S Romadhon… - … Jurnal Penelitian Bisnis …, 2024 - e-journal.nalanda.ac.id
Penelitian ini bertujuan untuk mengetahui pandangan Generasi Z terhadap live music yang
menambah minat konsumen coffee shop di Kota Solo. Penelitian ini menggunakan metode …

Psychological sweetening: Multisensory interactions sha** sweet taste perception

DHF Guedes - 2023 - search.proquest.com
A investigação tem demonstrado que a audição pode modificar a perceção de
alimentos/bebidas. Neste contexto, o conceito de sonic seasoning define a escolha …