Most reward-related electroencephalogram (EEG) studies focus exclusively on the feedback-
related negativity (FRN, also known as feedback negativity or FN, medial-frontal negativity or …

How do humans make choices between different types of rewards? Economists have long
argued on theoretical grounds that humans typically make these choices as if the values of …

The processing of rewards and losses are crucial to everyday functioning. Considerable
interest has been attached to investigating the anticipation and outcome phases of reward …

One fundamental question concerning brain reward mechanisms is to determine how
reward-related activity is influenced by the nature of rewards. Here, we review the …

The subjective well-being or happiness of individuals is an important metric for societies.
Although happiness is influenced by life circumstances and population demographics such …

Although cells in many brain regions respond to reward, the cortical-basal ganglia circuit is
at the heart of the reward system. The key structures in this network are the anterior …

Importance Abnormal reward processing is suggested to underlie the formation of psychotic
symptoms, likely driven by elevated ventral striatal (VS) dopamine levels. Functional …

This paper studies the cognitive processes that enable decision makers to switch between
exploitation and exploration. We use functional magnetic resonance imaging (fMRI) in a …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

To better understand the reward circuitry in human brain, we conducted activation likelihood
estimation (ALE) and parametric voxel-based meta-analyses (PVM) on 142 neuroimaging …