Although consumers' intent to use retail applications (apps) over time is crucial to their
success, academics have paid less attention to this factor. Using the attractiveness of …

Since the application of scanner and barcode technologies in the retail industry in the mid-
1970s, grocery stores have been following and adhering to emerging technologies in this …

The COVID-19 pandemic has lead to the implementation of quarantine for the entire world
community. This is done to prevent the spread of COVID-19 and death from it. This impact is …

This research intends to understand the relationship between aesthetics and young people's
intention to continue using smartphones. In particular, the study validates a research model …

The study aims to explore the nature, drivers of BAE. In particular, how and why consumers
engage with branded mobile apps. Since consumer engagement is a multi-dimensional and …

Mobil uygulamalar, çeşitli görevlerde kolaylık ve verimlilik sunarak tüketicilerin günlük
yaşamlarının vazgeçilmez bir parçası haline gelmiştir. Bu uygulamaları kullanmaya …

The study adopts a multidimensional perspective to the mobile app engagement process
and attempts to investigate the role of varying user motivations and app characteristics on …

Retail e-commerce revenue was $904.9 billion in 2022; of this amount, $431.4 billion was
realized via smartphone retail shop** apps, which is a 95% increase from 2019, and retail …

A emergência do big data e o desenvolvimento de novas tecnologias são condições
favoráveis à personalização dos serviços online. Essa personalização requer a recolha e …