This chapter deals with the company manager-relevant customer managerial synapse,
starting from customer relationship management (CRM) theory and practice. It is …

The purpose of this paper is to present a new management system, company-relevant
stakeholders-based management system or CRSBMS, that is able to valorize to a high level …

Customer relationship management (CRM) systems have contributed significantly to the
development of the economy since the business world has moved from a transaction-based …

Companies of various sizes and structures have progressively adopted specialized CRM
software that aims to capture customer data and prospects, streamline business processes …

Advances in technology and more robust competition have necessitated grocery retailers to
adopt various strategies to increase customer engagement and connections. Many grocery …

If the definition of CRM is not consensual, the model for incorporating or analyzing the
concept within an organization is also not. In this chapter, considering the 'Six-Dimensional …