The Role of Buzz and Viral Marketing onSMEs Online Shop Marketing Performance: CB-SEM AMOS Analysis
A Purwanto - International Journal of Social and Management …, 2023 - papers.ssrn.com
The purpose of this research is to analyze the relationship between buzz marketing and
SMEs marketing, the relationship between viral marketing and SMEs marketing performance …
SMEs marketing, the relationship between viral marketing and SMEs marketing performance …
Develo** model of logistics capability, supply chain policy on logistics integration and competitive advantage of SMEs
This study aims to analyze the influence of supply chain policies, logistical capabilities, on
logistical integration and competitive advantage in SMEs in Indonesia. The measurement …
logistical integration and competitive advantage in SMEs in Indonesia. The measurement …
The Role of Viral Marketing, Brand Image and Brand Awareness on Purchasing Decisions
This research aims to examine how brand image, brand awareness, and viral marketing
impact the purchasing decisions. This research is quantitative research conducted on …
impact the purchasing decisions. This research is quantitative research conducted on …
E-Service Quality And E-Trust Toward Online Shop Customers E-Loyalty: Satisfaction as Mediation
The purpose of this study is to analyze the relationship between the effect of e-service
quality on e-satisfaction, the effect of e-trust on e-satisfaction, the effect of e-service quality …
quality on e-satisfaction, the effect of e-trust on e-satisfaction, the effect of e-service quality …
How The Role of online and viral marketing and competitiveness ability on business performance of SMEs
M Jasin - 2022 - repository.uinjkt.ac.id
The purpose of this study is to analyze the relationship of viral marketing to business
performance, competitive ability has an effect on business performance. This study takes …
performance, competitive ability has an effect on business performance. This study takes …
Performance of green supply chain management: Investigating the role of reverse logistics and green procurement aspects in SMEs
L Dahliani, B Purnomo… - Uncertain Supply …, 2023 - m.growingscience.com
The purpose of this study is to analyze the relationship between the performance of Reverse
Logistics and Green Supply Chain Management, to analyze the relationship between Green …
Logistics and Green Supply Chain Management, to analyze the relationship between Green …
The effects of digital marketing, word of mouth, and service quality on the purchase decisions: An empirical study of food SMEs products
L Martha, A Primadewi, E Priwirjanto… - … Journal of Data and …, 2023 - growingscience.com
The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …
service quality on purchasing decisions through a quantitative questionnaire using an …
Analysis of the supply chain response power, practices and firm capabilities on competitive advantage and performance
This research was conducted by analyzing the factors that affect company performance with
supply chain management practices, supply chain responsiveness, company capabilities …
supply chain management practices, supply chain responsiveness, company capabilities …
The relationship between e-service quality and e-satisfication
SJJ McGuire, JCC Rosary - Journal of Management, 2022 - myjournal.or.id
This study's goal is to examine the relationship between e-service quality and e-satisfaction,
e-trust and e-satisfaction, e-service quality and e-customer loyalty, e-satisfaction and e …
e-trust and e-satisfaction, e-service quality and e-customer loyalty, e-satisfaction and e …
Investigating the Role of Digital Transformation, Digital Knowledge Management and Digital Innovation on Sustainable Performance (SDG) of SMES
Objective: This research aims to analyze the relationship between digital transformation and
sustainability, analyze the relationship between digital innovation and sustainability and …
sustainability, analyze the relationship between digital innovation and sustainability and …