Purpose: During the last decade, studies on the theoretical models of mindful marketing and
consumption have gained the attention of researchers due to the increased awareness …

China, as the world's largest consumer market, lags in the realm of the online fashion resale
industry compared to major Western players. As a result, there is an urgent need for an up-to …

Decades of intentional cultivation of consumerism, materialism, affluence, and hedonism,
fueled by advertising messages, have created a consumption culture that is not sustainable …

Purpose Amidst escalating sustainability challenges, product and brand managers face a
pressing need to foster responsible consumption and marketing strategies. Guided by the …

The fashion industry has a significant impact on the environment, and sustainable fashion
consumption (SFC) has become a pressing concern. This study aimed to investigate the …

Purpose This study aims to investigate the influence of perceived risk, including financial,
functional, aesthetic, sanitary, psychological and social risks, on the intention to purchase …

The collaborative consumption toward online collaborative redistribution platforms can
potentially ease sustainability problems. Although it has attracted the attention from …

The issue of second-hand clothing which is exported from Europe and America into the
African market remains a critical problem that poses threats to the eco-system. These …

The circular economy involves a shift from the previous linear production to the closed-loop
production, leading to potential circular products that can be reused or recycled. Regarding …

Climate change and environmental degradation are strongly affecting our lives and the way
companies do business. The fashion industry is responsible for huge environmental …