As digital transformation is changing entire industries, organizations are struggling to keep
up with these changes. Scholars are viewing organizational capabilities as a central mean …

Servitization and digitalization are two business model innovations that have affected
product companies. From the convergence of these two trends, digital servitization emerged …

Product-based companies worldwide attempt to integrate services into their offerings,
embarking on “servitization” as a key strategy. These days, the acceleration of technological …

Digital capability is an advanced capability that manufacturing companies need for their
digital and intelligent development. At present, the influence mechanism behind the impact …

Abstract Service innovation emerged more than a decade ago and is considered as the
main source of competitive advantage between the market and firms. Due to the growing …

The lodging industry increasingly relies on digital technology and innovations in various
operations in order to develop a competitive strategy and improve their operational activities …

This article provides a systematic review of the extensive and fragmented literature focused
on Digital Transformation (DT) and marketing by identifying the main themes and …

Digitalisation, servitisation, and sustainability are keywords for the current and future
development of the manufacturing industry. However, their interaction in the context of an …

This research aims to test if appropriate business strategy can improve firm performance
using industrial competition as its moderating variable. This study applies Miles and Snow's …

The growing trend to develop product–service innovation (PSI) in manufacturing industries
has forced firms to consider the real impact of adding services to their sales portfolio …