Targeted advertising has transformed the marketing landscape for a wide variety of
businesses, by creating new opportunities for advertisers to reach prospective customers by …

This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …

Abstract The generative Artificial Intelligence (AI) tools based on Large Language Models
(LLMs) use billions of parameters to extensively analyse large datasets and extract critical …

Abstract “Tracking” is the collection of data about an individual's activity across multiple
distinct contexts and the retention, use, or sharing of data derived from that activity outside …

Targeted advertising has transformed the marketing landscape for a wide variety of
businesses, by creating new opportunities for advertisers to reach prospective customers by …

The targeted advertising is based on preference profiles inferred via relationships among
individuals, their monitored responses to previous advertising and temporal activity over the …

Location-based service has become one of the essential parts of our daily lives, which
raises a problem: how to preserve location privacy. Computational Private Information …

A private-information-retrieval (PIR) scheme lets a client fetch a record from a remote
database without revealing which record it fetched. Classic PIR schemes treat all database …

The Analytics companies enable successful targeted advertising via user profiles, derived
from the mobile apps installed by specific users, and hence have become an integral part of …

To realize the great flexibility and cost savings for providing location-based service, data
owners are incentivized to migrate their data to cloud servers. However, direct data …