The COVID-19 pandemic brought about an increase in online shop** because of government-imposed restrictions and consumer anxiety over the potential health risk …
V Arghashi, CA Yuksel - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study investigates the antecedents and outcomes of consumer engagement through AR apps and suggests a new conceptual model. The purpose of the paper is to examine how …
Today, reaching consumers through interactive methods has become one of the primary goals of the brands. As a result of this, smartphones have turned into tools brands can use to …
P Kowalczuk, C Siepmann, J Adler - Journal of business research, 2021 - Elsevier
This study explores the relative advantage of augmented reality (AR) over web-based product presentations. We develop a consumer response model and compare consumers' …
R Pillai, B Sivathanu, YK Dwivedi - Journal of Retailing and Consumer …, 2020 - Elsevier
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …
G McLean, A Wilson - Computers in human behavior, 2019 - Elsevier
This paper furthers our understanding of customer brand engagement through augmented reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …
Augmented Reality (AR) is a promising and growing field in marketing research and practice. Very little is known if, how, and why AR-apps can impact consumers' perception …
Augmented reality (AR) is increasingly used as a marketing, information and experience channel within the tourism industry. However, little is known with regards to the actual value …