How we perceive our environment affects the way we feel and behave. The impressions of
our ambient environment are influenced by its entire spectrum of physical characteristics …

A little over a decade ago, Martino and Marks (Current Directions in Psychological Science
10: 61–65, 2001) put forward the influential claim that cases of intuitive matchings between …

Collecting emotional physiological signals is significant in building affective Human-
Computer Interactions (HCI). However, how to evoke subjects' emotions efficiently in EEG …

Coffee is one of the world's most popular beverages, with an estimated four hundred billion
cups being consumed each and every year. In this review, we investigate just what effect the …

Mulsemedia—multiple sensorial media—makes possible the inclusion of layered sensory
stimulation and interaction through multiple sensory channels. The recent upsurge in …

Olfactory experiences represent a domain that is particularly rich in crossmodal
associations. Whereas associations between odors and tastes, or other properties of their …

While olfactory cues affect the everyday human experience in the physical world, few studies
have empirically examined the effect they could have on the human experience in virtual …

The last few years have seen a rapid growth of interest amongst researchers in the
crossmodal correspondences. One of the correspondences that has long intrigued artists is …

Understanding how the young infant brain starts to categorize the flurry of ambiguous
sensory inputs coming in from its complex environment is of primary scientific interest. Here …

Building on models of crossmodal attention, the present research proposes that brand
search is inherently multisensory, in that the consumers' visual search for a specific brand …