Consumer demand for eSport and the growth of organized video game competitions has
generated considerable attention from the sport, event, and entertainment industries. eSport …

Esports, or competitive video gaming competitions, bring together aspects of sports,
business, leisure, technology, and digital media, appealing to academics across multiple …

Abstract The popularity of Electronic Sports (esports) have grown tremendously in the last
few years, becoming one of the most popular forms of digital entertainment. Despite …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

Research questions: To tackle the idiosyncrasies associated with esports online
spectatorship, the study was designed to:(a) develop the Motivation Scale of Esports …

Parasocial relationships have traditionally been conceptualized as one-sided, non-
reciprocal relationships with media figures. However, the proliferation of online media …

The esports market has been growing exponentially has been growing exponentially with
much interest from industry and academia. Perhaps because of this growth, there is a lack of …

This research examines how seven dimensions of e-sport spectatorship motivation on live
streaming influence e-sport fans' flow experience, subjective well-being, behavioral intention …

Contemporary digital technologies have facilitated practices related to games whereby
users often produce and consume content for free. To date, research into consumer …

This study explored and evaluated the dimensions and consequences of esports online
spectator demand. In doing so, we identified preliminary dimensions of esports online …