In the context of the technological era, the smart tourism construct serves as a bridge
between human and the artificial worlds, combining social sciences and neurosciences …

Artificial intelligence technologies are improving the marketing toolkit, making it possible to
process large amounts of data faster and more efficiently than ever before. Machine …

Purpose The study aims to evaluate the effect of inducing emotions (neutral, joy and fear) on
the level of visual attention in beer advertisements. Design/methodology/approach A …

Purpose The purpose of this study is to investigate how much visual attention is given to
banner ads embedded in Web page content dependent on whether the user's task is goal-or …

This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

Visual misinformation about ongoing contaminated food crises poses a significant threat to
organizational well-being and public health, particularly when people share incorrect …

To counter banner blindness, practitioners often use a media-based personalized
advertising strategy to target consumers. Another approach, however, is suggested here, a …

Purpose Higher education institutions are the contemporary embodiment of knowledge-
intensive organizations. The role of knowledge sharing among academics in enhancing …

Advertising is significant in video streaming services on mobile devices, as well as in other e-
business services. Advertisement providers pay part or the entire service cost; hence, users …

This paper aims to guide students to adjust their attention by designing narratives and
exploring the habitual ways in students' narratives; the impact of narrative integration on …