The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

The consumption pattern of people can be an efficient way to deal with the deteriorating
situation of nature, which has adversely impacted human health and wellbeing. The current …

Based on the stimulus-organism-response (SOR) framework, this study investigated the
antecedents of green online purchase intention by focusing on the impact of electronic …

Purpose The purpose of this paper is to explore the effect of consumption values (such as
functional value, emotional value and social value) on purchase intention of customers' …

The study aims to examine the impact of socio demographic, marketing mix and
greenwashing variables on the green purchasing intention (GPI) of Generation Z (Gen Z) …

Many companies have developed a green marketing strategy, aimed at promoting and
selling green environmental products. While the majority of articles on this topic report on …

The indiscriminate consumption patterns worldwide have brought in its wake severe
problems like pollution and global warming, and this has ultimately called for green products …

Along with the acceleration of green marketing in recent years, greenwash has been utilized
by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (CAB) …

Bioplastics represent an innovation for replacing materials obtained from fossil fuels and
could provide significant benefits to the environment. A new generation of bioplastic from …