Purpose The purpose of this paper is to identify the state of academic research on
innovation in tourism. The authors present a systematic review of the literature, different …

Purpose The purpose of this study is to provide a synthesis of the state of research on
collaborative innovation in tourism and hospitality. It presents a systematic review of the …

This study was conducted to propose dan test a conceptual model for solving a research
gap on the influence of customer orientation on marketing performance through a strategic …

This study investigates the impact of COVID-19 social distancing on the US service sector.
Results from four industry indexes (hotels, entertainment, restaurants and airlines) indicate …

This paper aims to investigate the synergy between the innovation and lean philosophy in
the services context. The research is composed of a systematic literature review (SLR) on …

Abstract Information Communication and Computation Technology (ICCT) also called as
Digital Technology and is considered as a general purpose universal technology due to its …

This research primarily examines the customer perspective in service innovation in the
context of hotel co-creation. Further, present research proposes an extended basic model of …

This study examines storytelling as a marketing strategy to revitalize the tradition-bound
Japanese sake industry. The case analyzed in this study is Kida Brewery located in Nara …

This paper aims at providing new micro-economic insights on how the different sources of
innovation, both internal and external to the firm, contribute to determining the economic …

This study aims to theoretically integrate quality factors of both medical and hospitality
services in medical tourism. Medical tourism comprises both medicine and tourism. Although …