This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …

Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …

Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role
played by brand attachment, brand characteristics and congruence in enhancing brand …

To highlight the importance of intellectual property, the authors first introduce an integrated
moderated mediation model to explore the relationships between intellectual capital …

Despite the impressive growth of socially responsible investment (SRI) Sukuk (Islamic bond)
over the last five years, a handful of comprehensive research is documented in literature …

Over time, scholars have argued that consumer-based brand equity (CBBE) models are less
suitable for service-dominant brands, mainly because the role of customer experience with …

The time-honored brand is the best brand retained from centuries of business and handicraft
competition, representing inestimable brand, economic and cultural value. However, it has …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

Understanding service branding from the customer perspective is helpful for various
organizations to attain a competitive edge and build a strong customer base. This research …