Understanding user participation in online communities: A systematic literature review of empirical studies
S Malinen - Computers in human behavior, 2015 - Elsevier
Online communities have become a popular and widely studied research topic. As active
participation has been acknowledged as essential for the sustainability of the communities …
participation has been acknowledged as essential for the sustainability of the communities …
Co-creation: Toward a taxonomy and an integrated research perspective
V Zwass - International journal of electronic commerce, 2010 - Taylor & Francis
Enabled by the Internet-Web compound, co-creation of value by consumers has emerged as
a major force in the marketplace. In sponsored co-creation, which takes place at the behest …
a major force in the marketplace. In sponsored co-creation, which takes place at the behest …
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
C Buzeta, P De Pelsmacker… - Journal of Interactive …, 2020 - journals.sagepub.com
Using a six-dimension uses and gratifications (U&G) framework, we explore how social
media use motivations drive consumers' online brand-related activities (COBRAs …
media use motivations drive consumers' online brand-related activities (COBRAs …
Social media engagement: What motivates user participation and consumption on YouTube?
ML Khan - Computers in human behavior, 2017 - Elsevier
This study unearths the motives for YouTube user engagement that has been
conceptualized as active participation and passive content consumption. In light of the Uses …
conceptualized as active participation and passive content consumption. In light of the Uses …
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
YS Qin - Journal of Research in Interactive Marketing, 2020 - emerald.com
Purpose An increasing number of brands are using algorithms to embed brand-related
content to targeted consumers' social media pages. This paper aims to analyze how do …
content to targeted consumers' social media pages. This paper aims to analyze how do …
The sharing economy: Why people participate in collaborative consumption
Information and communications technologies (ICTs) have enabled the rise of so‐called
“Collaborative Consumption”(CC): the peer‐to‐peer‐based activity of obtaining, giving, or …
“Collaborative Consumption”(CC): the peer‐to‐peer‐based activity of obtaining, giving, or …
Influence of Facebook brand-page posts on online engagement
Purpose–The purpose of this paper is to examine how various characteristics of brand posts
influence online engagement on Facebook brand pages. Design/methodology/approach …
influence online engagement on Facebook brand pages. Design/methodology/approach …
[LIBRO][B] Crowdsourcing in the public sector
DC Brabham - 2015 - books.google.com
Crowdsourcing is a term that was coined in 2006 to describe how the commercial sector was
beginning to outsource problems or tasks to the public through an open call for solutions …
beginning to outsource problems or tasks to the public through an open call for solutions …
Motivations and antecedents of consumer engagement with brand pages on social networking sites
Brand pages on social networking sites (SNSs) have become the key platform where
consumers interact with brands. This study explored the types of consumer engagement with …
consumers interact with brands. This study explored the types of consumer engagement with …
Building a bird recognition app and large scale dataset with citizen scientists: The fine print in fine-grained dataset collection
We introduce tools and methodologies to collect high quality, large scale fine-grained
computer vision datasets using citizen scientists--crowd annotators who are passionate and …
computer vision datasets using citizen scientists--crowd annotators who are passionate and …