Place branding & place marketing 1976–2016: A multidisciplinary literature review
R Vuignier - International Review on Public and Nonprofit Marketing, 2017 - Springer
This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …
field of place marketing and place branding research. A total of 1172 articles published …
Develo** a comprehensive conceptual framework for city branding based on urban planning theory: Meta-synthesis of the literature (1990–2020)
Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …
research area theoretically detached from urban planning theory and ethics. On this issue …
Tracing the origins of place branding research: A bibliometric study of concepts in use (1980–2018)
Place branding is seriously studied in various academic disciplines. Its impact on strategic
development plays a vital role in processes of sustainable urban transformation. Place …
development plays a vital role in processes of sustainable urban transformation. Place …
[BOOK][B] Origination: The geographies of brands and branding
A Pike - 2015 - books.google.com
Origination: The Geographies of Brands and Branding offers innovative theoretical and
conceptual frameworks relating to the ways that actors create meaning and value in …
conceptual frameworks relating to the ways that actors create meaning and value in …
The need to rethink place branding
This chapter argues for the need to rethink the theory and practice of place branding and in
doing so, it outlines the rationale for this book. We propose four major questions that guide …
doing so, it outlines the rationale for this book. We propose four major questions that guide …
Citizen brand ambassadors: Motivations and perceived effects
J Rehmet, K Dinnie - Journal of Destination Marketing & Management, 2013 - Elsevier
This study analyzes citizen brand ambassadors' motivations and the effects they perceived
deriving from participation in a citizen-focused ambassador network which constituted one …
deriving from participation in a citizen-focused ambassador network which constituted one …
International positioning through online city branding: the case of Chengdu
E Björner - Journal of Place Management and Development, 2013 - emerald.com
Purpose–The aim of the present study is to add to the existing research on online city
branding by studying how metropolitan cities are internationally positioned using the internet …
branding by studying how metropolitan cities are internationally positioned using the internet …
Differences in the city branding of European capitals based on online vs. offline sources of information
This study analyzes city branding in five European capitals and compares the brand equity
generated through online and offline media. Specifically, this study is intended to fill this gap …
generated through online and offline media. Specifically, this study is intended to fill this gap …
Image of a City through Big Data Analytics: Colombo from the Lens of Geo-Coded Social Media Data
The image of a city represents the sum of beliefs, ideas, and impressions that people have of
that city. Mostly, city images are assessed through direct or indirect interviews and cognitive …
that city. Mostly, city images are assessed through direct or indirect interviews and cognitive …
Looking beyond place branding: the emergence of place reputation
F Bell - Journal of place management and development, 2016 - emerald.com
Purpose As place branding is reaching an impasse in terms of its development with
numerous shortcomings being uncovered, this commentary suggests that the practice can …
numerous shortcomings being uncovered, this commentary suggests that the practice can …