To investigate how learning in immersive Virtual Reality was designed in contemporary
educational studies, this systematic literature review identified nine design features and …

There has been a surge in interest and implementation of immersive virtual reality (IVR)-
based lessons in education and training recently, which has resulted in many studies on the …

Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …

In the context of South Korea, the present study investigated the social benefits of utilizing
the two popular metaverse platforms, Roblox and Zepeto. Focusing on young generations …

Even though learning refers to both a process and a product, the former tends to be
overlooked in educational virtual reality (VR) research. This study examines the process of …

A game engine (Gregory 2018) is a software engine/framework mainly designed to develop
video games while providing built-in libraries, tools, and/or components for game …

Purpose This study presents one of the earliest empirical investigations on how brand
chatbots' anthropomorphic design and social presence communication strategies may …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

This study investigates the effect of social media affordances (SMAs) on tourist destination
image formation from the technology affordances lens, and measures the mediating role of …

Social virtual reality (VR) platforms are an emergent phenomenon, with growing numbers of
users utilizing them to connect with others while experiencing feelings of presence (“being …