Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

Research on service innovation appears in several research disciplines, with important
contributions in marketing, management, and operations research. Although the concept is …

China's manufacturing sector is pursuing the connotative growth of service-oriented
transformation. The vigorous development of digital finance has effectively promoted …

The point of departure for this article is the need for product-centric firms to compete in the
market by adding services to their portfolio, which requires a greater focus on service …

OVERVIEW: The merging trends of digitalization and servitization harbor extensive and
largely unexplored potential for manufacturing firms. Digital systems can be linked with …

Purpose This paper aims to present a comprehensive framework that integrates the
emerging trends of servitization and digitalization in manufacturing. The influence between …

Abstract Service growth in product firms is one of the most active service research domains
and is open to a variety of conceptualizations. This article provides a critical inquiry into the …

Manufacturing firms have vigorously pursued opportunities for profitability and growth
through servitization and digitalization processes. However, the current body of research …

The concept of servitization is well established in the literature, and yet the processes of
organisational change that manufacturers undergo to compete through services have …

By representing the servitization of three leading corporations via a strategy map, this
multiple-case study discusses how the strategic logic of servitization can be explained by …