Logistics startups gradually rely on digital marketing strategies to acquire a competitive
advantage. The main aim of Logistics startups is to increase their digital brand name and …

Purpose This paper aims to present a systematic literature review of 176 studies relating to
change management in the context of process optimization and to investigate how …

Scholars have explored the applicability of social media technology in diverse fields.
However, its significance as a delivery tool in the sub-Saharan Africa (SSA) motorcycle …

This study uses an inbound measuring instrument to segment the cellar's e-commerce in the
Canary Islands. One of the central claims of this paper is that inbound marketing comprises …

How social media big data can be beneficial for hospitality companies to promote customer
satisfaction indirectly? This chapter attempts to respond to this question by extracting and …

Lojistik sektörü Dünya'da ve Türkiye'de hızla büyüyen ve öne çıkan sektörlerden bir
tanesidir. Lojistik, ürünlerin ve ürünlerin oluşumunu sağlayan tüm nesnelerin ulusal ve …

How eye tracking and neuromarketing could provide an added value to the digital marketing
strategy in the logistics sector? The research attempts to respond to this question by …

This paper investigates the impact of the coronavirus disease (COVID-19) on operational
resilience and total quality management (TQM) practices in multinational textile companies …