Hierarchical Multi-agent Meta-Reinforcement Learning for Cross-channel Bidding
S He, C Yu, Q Lin, S Mao, B Tang… - IEEE Transactions on …, 2024 - ieeexplore.ieee.org
Real-time bidding (RTB) plays a pivotal role in online advertising ecosystems. Advertisers
employ strategic bidding to optimize their advertising impact while adhering to various …
employ strategic bidding to optimize their advertising impact while adhering to various …
Intelligence artificielle pour la configuration et l'achat de campagnes publicitaires en ligne
I Benamara - 2024 - theses.hal.science
In the evolving landscape of modern marketing, digital advertising has emerged as a pivotal
component, enabling businesses to expand their reach to larger, more diverse audiences …
component, enabling businesses to expand their reach to larger, more diverse audiences …