Discrete choice experiments (DCEs) have become an often-used research method in food
research due to their ability to uncover trade-offs made when choosing among multiple …

Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

I started this project some 10 years back; Professor Paul Green assisted me in the early
phase of this work. During the last 5 years or so, there have been several interesting …

A large proportion of information systems research is concerned with develo** and testing
models pertaining to complex cognition, behaviors, and outcomes of individuals, teams …

Research that addresses policy measures to increase the adoption of electric vehicles (EVs)
has discussed government regulations such as California's Zero Emission Vehicle (ZEV) or …

Bayesian methods have become widespread in marketing literature. We review the essence
of the Bayesian approach and explain why it is particularly useful for marketing problems …

We present a method for learning a low-dimensional representation which is shared across
a set of multiple related tasks. The method builds upon the wellknown 1-norm regularization …

We present a method for learning sparse representations shared across multiple tasks. This
method is a generalization of the well-known single-task 1-norm regularization. It is based …

Conjoint analysis is marketers' favorite methodology for finding out how buyers make trade-
offs among competing products and suppliers. Conjoint analysts develop and present …

Political scientists have increasingly deployed conjoint survey experiments to understand
multidimensional choices in various settings. In this paper, we show that the average …