This research investigates the role played by influencer relations professionals—also known
as influencer intermediaries—in driving upfront and compliant disclosure of sponsorships in …

The Special Issue on Trust and Safety on Social Media delves into two pressing and
interlinked concerns: the growing prevalence of anti-social behavior and the widespread …

The promotion of harmful dieting-related products, including weight-loss, muscle-building,
and cleanse/detox supplements, is pervasive across TikTok. Use of these products has been …

This study employs semistructured interviews and algorithmic ethnography to explore how
algorithmic shadowbans have been used to moderate content related to Chinese gay men …

Local advertising has become a popular form of online advertising, blurring the lines
between traditional commercials and editorial content. This type of advertising is often …

Given the number of identified risks associated with influencer sharenting, momfluencers are
increasingly adopting a more mindful approach to sharing information about their children …

Influencer marketing has emerged as an important component of the brand marketing
campaigns for enhanced customer relationships. This chapter discusses the evolution of …

Background: The tight business competition in Indonesia has made branding practitioners
develop the most effective strategy to increase brand awareness by collaborating with …

In an era dominated by social media, the power of Instagram influencers on consumer
purchase intentions is undeniable and profound. This study explores the complex dynamics …

Esta investigación tiene por objetivo analizar las perspectivas futuras de la investigación en
marketing influencers. El estudio de tipo cualitativo que consiste en la revisión de la …