A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

Previous research concerning external reference prices focused on outcome variables and
contextual variables that influence them. Missing from the literature is sufficient assessment …

We propose that consumers use the presence of a restriction (ie, purchase limit, purchase
precondition, or time limit) as a source of information to evaluate a deal. In a series of four …

It is well accepted in the behavioral pricing literature that a consumer's perception of the
attractiveness of a market price depends on a comparison of the market price to an internal …

Pricing is one of the most crucial determinants of sales. Besides the actual price, how the
price offering is presented to consumers also affects consumer evaluation of the product …

The effects of promotion type (ie, price discounts and bonus packs) and price presentation
(ie, dollars and percentages) across promotional benefit levels were investigated in three …

Cause-related marketing (CM), which links corporate donations to consumer purchases, has
ongoing momentum in marketing. As the magnitude and direction of consumers' response to …

The Internet has increased the level of importance of the end‐consumer market to
transportation carriers. In two between subject experiments, carrier disclosure on retail …

While several studies have examined how the specific wording (ie, semantic cue) used to
communicate a price offer affects consumers' perceptions of value, this area of research has …