The choice of influencer marketing as an endorser for promoting products and services is
becoming a more and more effective communication strategy of open innovation. Their use …

Slow food movement gave rise to subsequent movements including Cittáslow and slow
tourism. This emphasises a steady state mindful approach to travel and consumption …

Against the backdrop of increasing concern for the environment, tourism activities have had
a mixed impact. For example, in the field of marketing communications, the last few years …

Sustainable economic growth can be achieved through tourism by protecting the
environment, maintaining natural resources, creating employment, improving cultural …

Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly
important for rural communities. Italy is one of the most important countries in the world for …

It is often seen how a distinctive feature of a territory is used as a brand to create an image
that attracts tourists to the region. This is so-called “territorial marketing”, and together with …

Globalization intensified competitiveness among agribusinesses worldwide in recent years.
The European Commission focused on enhancing sustainable agriculture and food …

Introduction In recent years, issues related to environmental and ecosystem protection have
been given greater consideration than in the past. The goal of adopting sustainable …

This is the first study on the brand–land link for quality wines with a strong identity produced
in extreme territories using the Policy Delphi methodology. The objective of this study is to …

Associating local gastronomy with wines, ie enogastronomy, contributes to enhancing the
identity and competitiveness of destinations. The main objective of this paper is to propose a …