An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Disruptive technologies such as the internet of things, big data analytics, blockchain, and
artificial intelligence have changed the ways businesses operate. Of all the disruptive …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

Purpose This paper seeks to answer three questions about how retailers can benefit from
AI.(1) What are the main strategies for retailers to improve their AI-related data …

Purpose The purpose of this study is to present a systematic literature review of academic
peer-reviewed articles in English published between 2005 and 2021. The articles were …

Large language models (LLMs) such as GPT-3 and their derivative products such as
ChatGPT have garnered significant attention for their remarkable ability to process texts and …

The business problem that arises from the topic of how AI-powered technologies used in
online fashion retail is impacting Indian consumer buying behavior. Marketers need to be …

Artificial intelligence (AI) refers to the ability of machines and/or robots to perform intellectual
tasks like humans. AI technologies are widely used to support different activities in retail …

Revolutionary and extraordinary developments in technology today cause radical changes
in all areas of life. The development of technologies such as the internet of things, big data …

Emerging technologies like the Internet of Things, big data analytics, blockchain, and
artificial intelligence (AI) have significantly transformed business operations. Among these …