Why do some politicians actively use social media, while others lag behind? To answer this
question, we propose that opposing party politicians, underdogs, and extremists are more …

The popularity of video on social media has been on a steady rise. Yet, given the criticality of
engagement in computer‐mediated activities, research on engagement with videos on …

Background: Social media like YouTube have transformative effects on technical
communication. Technical communication scholars have attended to the increasing use of …

We propose a research model based on media synchronicity theory (MST) and examine
how the use of different symbol sets (eg, images and text) is related to audience …

The proliferation of videos with educational purposes on social media offers unprecedented
opportunities for informal learning in virtual space. Yet, research on learner engagement …

Social media have introduced a contemporary shift from broadcast to participatory media,
which has brought about major changes to the celebrity management model. It is now …

Customer satisfaction plays an important role in achieving the competitive advantage and
ensures to bring success to the organizations. Nowadays, people tend to use technologies …

We live in this digital age surrounding by ever growing volumes of data. The past decade
has witnessed the rapid growth of digital media. Thus, there are valuable, vast and …

Why do some politicians actively use social media, while others lag behind? To answer this
question, we propose that opposing party politicians, underdogs, and extremists are more …