In recent decades, digital activism has received a lot of scholarly and journalistic attention.
Even so, there remains no firm consensus on its precise definition and scope. This paper …

The Olympics: The Basics is an accessible, contemporary introduction to the Olympic
movement and Games. Chapters explain how the Olympics transcend sports, engaging us …

This article explores the communication strategies and struggles of the Occupy movement
from a protest PR perspective through the analysis of online communication and digital …

Recently, there has been growing concern about the lack of intentionality of mega sport
event (MSE) organisers in ensuring that child rights are adequately respected, protected and …

This paper explores the persuasive communications (public relations and branding through
social media) of a micro Occupy event, namely a nine-day appearance of the global protest …

In this addition to the European Journal of English Studies special issue, the author reflects
on the employment of social media application Instagram by contemporary poets in …

The affordances of social media technologies increasingly allow Olympians to directly
communicate with global audiences. Olympians can thus become more powerful …

Introduction: regeneration Games The rationale for hosting hallmark events–whether site,
area or regional in scale–has been located within the fourth era of World Fairs, running from …

В последнее десятилетие, с наступлением эры Web 2.0, роль новых медиа в
освещении Олимпийских игр становится предметом жарких дискуссий. Стало …

Purpose: Social media is among the most important digital platforms that bring individuals
and institutions together. In the digital age, universities use social media to share news and …