How does firm size affect the privacy protections offered to customers? On the one hand, it
could be that larger firms use their size to amass more data. On the other hand, smaller firms …

We provide an overview of marketing research on digital platforms, focusing on studies in
key marketing journals over the past 15 years. Our review highlights the challenges and …

Passion investment (eg, paintings, sculptures, non-fungible tokens [NFTs]) are not based on
straightforward valuations. To establish the valuation of collectible NFTs in the nascent …