Click-through rate prediction in online advertising: A literature review

Y Yang, P Zhai - Information Processing & Management, 2022 - Elsevier
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …

FinalMLP: an enhanced two-stream MLP model for CTR prediction

K Mao, J Zhu, L Su, G Cai, Y Li, Z Dong - Proceedings of the AAAI …, 2023 - ojs.aaai.org
Click-through rate (CTR) prediction is one of the fundamental tasks in online advertising and
recommendation. Multi-layer perceptron (MLP) serves as a core component in many deep …

Bars: Towards open benchmarking for recommender systems

J Zhu, Q Dai, L Su, R Ma, J Liu, G Cai, X **ao… - Proceedings of the 45th …, 2022 - dl.acm.org
The past two decades have witnessed the rapid development of personalized
recommendation techniques. Despite the significant progress made in both research and …

[HTML][HTML] A survey on fairness-aware recommender systems

D **, L Wang, H Zhang, Y Zheng, W Ding, F **a… - Information …, 2023 - Elsevier
As information filtering services, recommender systems have extremely enriched our daily
life by providing personalized suggestions and facilitating people in decision-making, which …

EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction

Z Tian, T Bai, WX Zhao, JR Wen, Z Cao - Proceedings of the 46th …, 2023 - dl.acm.org
Learning effective high-order feature interactions is very crucial in the CTR prediction task.
However, it is very time-consuming to calculate high-order feature interactions with massive …

Cl4ctr: A contrastive learning framework for ctr prediction

F Wang, Y Wang, D Li, H Gu, T Lu, P Zhang… - Proceedings of the …, 2023 - dl.acm.org
Many Click-Through Rate (CTR) prediction works focused on designing advanced
architectures to model complex feature interactions but neglected the importance of feature …

Towards deeper, lighter and interpretable cross network for CTR prediction

F Wang, H Gu, D Li, T Lu, P Zhang, N Gu - Proceedings of the 32nd ACM …, 2023 - dl.acm.org
Click Through Rate (CTR) prediction plays an essential role in recommender systems and
online advertising. It is crucial to effectively model feature interactions to improve the …

SAR-Net: A scenario-aware ranking network for personalized fair recommendation in hundreds of travel scenarios

Q Shen, W Tao, J Zhang, H Wen, Z Chen… - Proceedings of the 30th …, 2021 - dl.acm.org
The travel marketing platform of Alibaba serves an indispensable role for hundreds of
different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized …

Causpref: Causal preference learning for out-of-distribution recommendation

Y He, Z Wang, P Cui, H Zou, Y Zhang, Q Cui… - Proceedings of the ACM …, 2022 - dl.acm.org
In spite of the tremendous development of recommender system owing to the progressive
capability of machine learning recently, the current recommender system is still vulnerable to …

Ads recommendation in a collapsed and entangled world

J Pan, W Xue, X Wang, H Yu, X Liu, S Quan… - Proceedings of the 30th …, 2024 - dl.acm.org
We present Tencent's ads recommendation system and examine the challenges and
practices of learning appropriate recommendation representations. Our study begins by …