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Click-through rate prediction in online advertising: A literature review
Y Yang, P Zhai - Information Processing & Management, 2022 - Elsevier
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …
prevalent issue in online advertising, attracting much research attention in the past decades …
FinalMLP: an enhanced two-stream MLP model for CTR prediction
Click-through rate (CTR) prediction is one of the fundamental tasks in online advertising and
recommendation. Multi-layer perceptron (MLP) serves as a core component in many deep …
recommendation. Multi-layer perceptron (MLP) serves as a core component in many deep …
Bars: Towards open benchmarking for recommender systems
The past two decades have witnessed the rapid development of personalized
recommendation techniques. Despite the significant progress made in both research and …
recommendation techniques. Despite the significant progress made in both research and …
[HTML][HTML] A survey on fairness-aware recommender systems
As information filtering services, recommender systems have extremely enriched our daily
life by providing personalized suggestions and facilitating people in decision-making, which …
life by providing personalized suggestions and facilitating people in decision-making, which …
EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction
Learning effective high-order feature interactions is very crucial in the CTR prediction task.
However, it is very time-consuming to calculate high-order feature interactions with massive …
However, it is very time-consuming to calculate high-order feature interactions with massive …
Cl4ctr: A contrastive learning framework for ctr prediction
Many Click-Through Rate (CTR) prediction works focused on designing advanced
architectures to model complex feature interactions but neglected the importance of feature …
architectures to model complex feature interactions but neglected the importance of feature …
Towards deeper, lighter and interpretable cross network for CTR prediction
Click Through Rate (CTR) prediction plays an essential role in recommender systems and
online advertising. It is crucial to effectively model feature interactions to improve the …
online advertising. It is crucial to effectively model feature interactions to improve the …
SAR-Net: A scenario-aware ranking network for personalized fair recommendation in hundreds of travel scenarios
The travel marketing platform of Alibaba serves an indispensable role for hundreds of
different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized …
different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized …
Causpref: Causal preference learning for out-of-distribution recommendation
In spite of the tremendous development of recommender system owing to the progressive
capability of machine learning recently, the current recommender system is still vulnerable to …
capability of machine learning recently, the current recommender system is still vulnerable to …
Ads recommendation in a collapsed and entangled world
We present Tencent's ads recommendation system and examine the challenges and
practices of learning appropriate recommendation representations. Our study begins by …
practices of learning appropriate recommendation representations. Our study begins by …