Doing design thinking: Conceptual review, synthesis, and research agenda
Design thinking has attracted considerable interest from practitioners and academics alike,
as it offers a novel approach to innovation and problem‐solving. However, there appear to …
as it offers a novel approach to innovation and problem‐solving. However, there appear to …
Design thinking and organizational culture: A review and framework for future research
KD Elsbach, I Stigliani - Journal of management, 2018 - journals.sagepub.com
Design thinking comprises an approach to problem solving that uses tools traditionally
utilized by designers of commercial products, processes, and environments (eg, designing a …
utilized by designers of commercial products, processes, and environments (eg, designing a …
The value relevance of digital marketing capabilities to firm performance
C Homburg, DM Wielgos - Journal of the Academy of Marketing Science, 2022 - Springer
Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
Framing the microfoundations of design thinking as a dynamic capability for innovation: Reconciling theory and practice
S Magistretti, L Ardito… - Journal of Product …, 2021 - Wiley Online Library
Abstract Design thinking (DT) is gaining ground among academics and practitioners as a
means to improve the innovativeness of organizations. However, with few exceptions, DT …
means to improve the innovativeness of organizations. However, with few exceptions, DT …
Design thinking for innovation: context factors, process, and outcomes
N Rösch, V Tiberius, S Kraus - European Journal of Innovation …, 2023 - emerald.com
Purpose Design thinking has become an omnipresent process to foster innovativeness in
various fields. Due to its popularity in both practice and theory, the number of publications …
various fields. Due to its popularity in both practice and theory, the number of publications …
Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity
In order to sustain and grow brand equity, brand managers are faced with balancing the
preservation of existing brand identity through consistency with the need to maintain …
preservation of existing brand identity through consistency with the need to maintain …
Design thinking for innovation
W Brenner, F Uebernickel - Research and practice, 2016 - Springer
Design thinking for innovation Walter Brenner· Falk Uebernickel Editors Design Thinking for
Innovation Research and Practice Page 2 Design Thinking for Innovation Page 3 ThiS is a FM …
Innovation Research and Practice Page 2 Design Thinking for Innovation Page 3 ThiS is a FM …
Enhancing design thinking approaches to innovation through gamification
R Patrício, AC Moreira, F Zurlo - European Journal of Innovation …, 2021 - emerald.com
Purpose The paper aims to explore the relationship between gamification and design
thinking approach to innovation in the context of the early stage of innovation process …
thinking approach to innovation in the context of the early stage of innovation process …
Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study
Both practitioners and researchers have developed various approaches to support product
development teams in their creative process of generating new and valuable product …
development teams in their creative process of generating new and valuable product …
[HTML][HTML] The roles and effectiveness of design in new product development: A study of Irish manufacturers
Investments in design can make a significant contribution to successful new product
development (NPD). However, there is insufficient evidence on the most appropriate or …
development (NPD). However, there is insufficient evidence on the most appropriate or …